Personal Information Collection Statement (PICS)

This Statement is made by HoWong Brewing Limited (“HoWong” or “We” or “Us”) in accordance with the Personal Data (Privacy) Ordinance (“the Ordinance”).


Purpose of Collection and usage

The personal data collected from you to HoWong will be used for the purpose of providing our services to you and to improve customer experience.

Depending on the purpose of the collection, the personal data HoWong may collect from you includes but not limited to your name, email address, contact number, mailing and delivery addresses, birthday, network and device data. Please note that it is mandatory for you to provide personal data marked with asterisks. If you do not provide such personal data, we may not be able to provide you with the products or services you requested.

We will use your personal data for one or more of the following purposes:

  • for processing your service requests (i.e. e-newsletter subscription, product purchase and account registration etc.) with us and provide you with the services;
  • for processing your order for purchases, including verifying your payment details/status;
  • for facilitating communications between you and us in respect of your service requests;
  • for notifying you of changes to our services that may affect you;
  • for responding to and following up on your enquiries;
  • for conducting statistical analysis, research, surveys, quality assurance and review; and
  • for prevention or detection of crime;
  • for disclosure as required by law;

if you give your consent for direct marketing:

  • for communicating with you on events, services, promotions, and special offers of HoWong;
  • for communicating with you for potential support to HoWong; and
  • for other purposes directly relating to any of the above.

We will collect and combine information you provide to us through various channels, such as online channels like websites / mobile applications, offline channels like physical application forms, or publicly available information about you. We use this information to help improve your experience and communicate with you about events and offerings that may be of interest.


Disclosure and Transfer of Information

Your personal data will be kept confidential and handled by the authorized staff of HoWong. Personal data may be transferred to third parties involved in fulfilling the aforesaid purposes (e.g. pass your information to the courier company in order to make delivery of the products to you), or such other persons as required by law.


Access to and Correction of Personal Data

You have a right to request access to, and to request the correction of, the personal data and other related information you supplied in accordance with the provisions of the Personal Data (Privacy) Ordinance (Cap. 486). Such requests and enquiries should be made by any one of the following means: (a) by email to info@howongbrewing.com (b) by post to Unit 426, Golden Industrial Building, Kwai Chung, Hong Kong.


Use of Cookies

This website uses cookies. When you browse our websites, cookies will be stored in your computer’s browser.

The purposes of using cookies are to remember the browsing preferences (e.g. language, font size) you have chosen in our websites to customise your experience. You can choose “not to accept” cookies by changing the settings of your browser but we may not be able to deliver the full features of our website to you.

We also use third-party cookies such as Google Analytics to analyse anonymised data to help us understand how our audiences interact with our website so that we can improve the overall experience. The cookies collect information in an anonymous form, including the number of visitors to the online shop, where visitors have come to the online shop from and the pages they visited. The cookie itself does not collect any Personally Identifiable Information.

The information collected by means of cookies on this website about you will be used only for compiling aggregate statistics on how visitors browse the website. Such statistics are collected for the purpose of managing and improving the design of the website.


Website Statistics

When you visit our websites / mobile application, we will record your visit only as a ‘hit’. The webserver makes a record of your visit that includes your IP addresses (and domain names), the types and configurations of browsers, language settings, operating systems, previous sites visited, and time/duration and the pages visited (collectively, ‘webserver access log’).


Linking with Third Parties

Please be aware that our websites may contain links to other sites hosted by third parties. Different rules may apply to their collection, use, or disclosure of your personal information. We encourage you to review other websites’ policies before revealing any personally identifiable or sensitive information. We do not control, and are thus not responsible for, the content or privacy practices and policies of such other sites and under no circumstances shall we have any liability whatsoever for the activities conducted by or at any website accessed from or through HoWong websites.


Direct marketing 

We will send you marketing updates or promotional news only if you have given your consent to us. If you have changed your mind, you may inform us by sending an email to info@howongbrewing.com to remove your name from the distribution list for direct marketing purposes.


Privacy Policy Statement (PPS)

HoWong is committed to protecting the privacy, confidentiality and security of the personal information we hold by complying with the requirements of Personal Data (Privacy) Ordinance with respect to the management of personal information. We are equally committed to ensuring that all our employees ad agents uphold thee obligations.

When you visit our website, we will record your visit only as a “hit”. The webserver makes a record of your visit that includes your configurations of browsers, language settings, geo-locations, operating systems, time/durations and the pages visited (visitor data), etc. We use the visitor data for the purpose of maintaining and improving our websites such as to determine the optimal screen resolution, which pages have been most frequently visited, etc. We use such data only for website enhancement, optimisation, and product development purposes. We do not use and have no intention to use the visitor data to personally identify anyone.

Your personal details will only be collected when we provide our services to you and to improve customer experience. We will not provide your personal data to third parties for direct marketing or other unrelated purposes without your consent.

Under the provisions of the Ordinance, you have a right to request access to, and to request the correction of, the personal data and other related information you supplied. Such requests and enquiries should be made by any one of the following means: (a) by email to info@howongbrewing.com (b) by post to Unit 426, Golden Industrial Building, Kwai Chung, Hong Kong.